INTERACTIVE
GAMING PANEL
Single screen experience within a broadcaster environment that allows sports fans to place real-time bets and compete for prizes.
HOW DOES THIS WORK?
STEP 1
User is watching game on broadcaster of choice.
STEP 2
Graphical prompt serves up the option for user to place in-game bets.
STEP 3
User opens interactive panel and can see sportsbook odds for specific game from one or multiple sportsbooks.
STEP 4
Eligible user can place real money bets if in an approved state.
STEP 5
Users can see their bet history.
WHAT’S IN IT FOR OUR PARTNERS?
SPORTSBOOKS
BRAND EXPOSURE & ENGAGEMENT
- Graphical prompts during live programming
- Branded real-time odds for bets on panel
NEW CUSTOMER ACQUISITION
- Reach customers with interactive ads
- Lower CAC with timely offers to new customers
- Free to play offering in non-licensed states creates source for qualified leads
PLAYER EXPERIENCE
- One-screen experience to drive bets
- Flexibility to offer enhanced odds opportunities
- Offer markets related to what the viewer is watching
RIGHTS HOLDERS
INCREASED ENGAGEMENT
- Placing bets increases time spent watching broadcast
- Single screen experience equates to more time spent watching
NEW CUSTOMER ACQUISITION
- Add new subscribers/viewers due to the new offering
- Opportunity to create new subscription services catered to bettors
INCREMENTAL REVENUE DRIVER
- As users place bets, broadcasters earn revenue
- Charge higher CPMs due to increased engagement
- Creating entirely new in-game inventory